What if I’m too busy to look at spaces?
November 22, 2010 Leave a comment
Sometimes I get a call from someone’s assistant or intern (or employee that just started a month ago) looking for space. The owner of the company is too busy to look for the new office. I don’t think it’s a bad idea to have an assistant weed through, meet, and basically interview potential brokers to prevent the owner from wasting time seeing the wrong spaces and talking to people that have no idea what they’re doing.
If and once a tenant finds a competent broker, it’s usually more efficient to communicate with them directly. Sometimes it’s a matter of trust and people feel more comfortable putting their confidence in someone who knows them better (and they pay), and has a clear incentive to recommend the right places.
After all, if you could have your assistant just deal with a few brokers, why would you waste your own time dealing with them? The assistant could visit all the properties, take notes, take pictures of all of them and report back.
Or you could have an expert do all of this for free and have your assistant do the job you are paying him or her to do. The advantages of dealing directly with one broker are easy to understand.
Your broker looks at offices all day every day for years. Your assistant has another important job to do and typically doesn’t have years of experience in commercial leasing. As stated already, you save money and increase productivity by keeping your paid employees or interns doing other work for your company
You can communicate your needs to your assistant, have your assistant relay them to your brokers, and then have brokers show your assistant the space. This is thorough, but here are few reasons this is less than ideal:
- The “telephone” effect. Since the message is being delivered through an intermediary, certain things may not be as clear and the reasons behind certain criteria might not be able to be explained.
- Efficiency. You still need to pay your assistant for the time he or she is out looking at properties and making calls. If you have a broker that understands your needs, the broker can visit the properties, make recommendations, and even take pictures to send you.
- Organization. If you have your assistant corresponding with three different brokers, each of which does not know which properties your assistant has already discussed or seen, it makes it difficult for the assistant and the brokers. The assistant needs to keep three different lists and the brokers need to guess about what properties your assistant has seen (or more likely just lose track of who showed what), not to mention you have three brokers calling the same landlord when a new space comes available all claiming to represent you. Eventually, the busier brokers will get frustrated and move on. If you have one broker organizing, keeping track of everything, and getting all your feedback on the spaces you’ve seen, they will be in a much better position to make suggestions and evaluate properties on your behalf.
- It’s important to realize that new york commercial leasing is done primarily using a multiple listing service that contains almost every listing in Manhattan. Any broker with a subscription has access to the same database of listings which contains nearly everything. Most landlords hire brokers to promote their properties, but that does not mean you can only rent space in that building by calling that broker. The brokers are hired to maximize the exposure and the first step is usually making sure the spaces are on the MLS as soon as possible so all other brokers are aware of them. If you call ten brokers, they will all be searching the same database looking for space- it is rare that one will be able to show you something that the other one wont.
- Some brokers (likely the less desperate and probably more effective ones) will decide it’s not worth spending valuable time dealing with someone’s assistant since it can be less likely to be successful
- Some brokers (including myself) consider it a red flag when an assistant is being delegated to handle the responsibility because it could mean that the boss is “too busy” with other things. I usually interpret this as the search for the office not being as serious or urgent and the assistant is (knowingly or unknowlingly) just doing some research without the principal having the intention of actually renting a space (or renting a space any time in the near future). This would make some brokers, especially more experienced brokers uninterested in helping you.
Here’s an example of conversations I’ve had:
Assistant: We’re looking for an office in Manhattan between 14th & 59th Street for our marketing business.
Broker: Any preference within that location? Is there somewhere you’d really like to be? What’s your budget?
Assistant: It can be anywhere between 59th & 14th and we want to spend as little as possible.
Broker: Ok, well if I was going to send you options, what’s the most expensive you would consider? Also, when do you need to move and how long of a lease do you want?
Assistant: Would you be able to send the cheapest ones? We are flexible on moving and I’m not sure about how long of a lease.
From a broker’s perspective, you don’t even know how to begin to start looking and you’re also suspicious about how serious the company is about moving. You also suspect this person has already called a few brokers and will call a few more after you. You also don’t even know if the company’s expectations are realistic. You also recognize that you will need to show any spaces that the assistant likes at least twice since the decision maker won’t be seeing them unless the assistant approves.
If you have an agent that you trust, understands your needs, is keeping track of what you have seen, and is willing to preview spaces for you, you will save more time than having your assistant trying to act as your broker and run around the city with a bunch of different agents.